OnePlus is a newly established Chinese smartphone brand officially announced today in Beijing. Like Xiaomi, OnePlus invites early adopters to make decisions on specs and features, using online forum or other forms of social media to engage audience. Considering consumer preferences in some western countries, OnePlus One will come in black and white. OPPO smartphone, positioned as a premium brand for ladies, is one of the most profitable smartphone makers (including Xiaomi ) in China. OPPO’s are sold well in high-end DVD and Blue-ray player markets in the U.S.and Europe.