Chinese online travelling sites focused on overseas tourism services are going to face fiercer competition in an already-crowded market, as their foreign counterparts are poised to take a bite of the cake. The tourism site offers quality contents on South Korean scenic spots, accommodations, shuttle buses, shopping centers, etc. The proceeds will be used to accelerate expansion in Chinese market, as well as to seek cooperation with Chinese IT companies and OTA sites. The South Korean startup plans to launch an app and improve operations of its WeChat official account in the second half of this year. Given a primary focus on Chinese market, 35% of the company’s employees are Chinese, while most of the team members are either graduated from renewed Chinese universities or Chinese majors from Korean universities.