AliExpress, a B2B wholesaling service under Alibaba Group, announced to change its role to an online retailing platform targeting at individual consumers outside China. AliExpress was first released in late 2009 as a wholesale platform for outside businesses to purchase small volume orders from Chinese sellers. Given this context, AliExpress sped up the transformation”, according to Shen Difan, head of AliExpress (source in Chinese). AliExpress began channeling Taobao sellers onto the platform from 2012. Also like Taobao, it organized sellers to do a promotion activity one week ago, the same with what Taobao has always done to boost sales for retailers.