Based on this concept, the Taiwan startup DIITU Inc. created a brand of collective memory, a service that is designed to bring people a simple experience to link and share their touching moments. To ensure a better user experience, DIITU can also be linked up with other popular social networks like Facebook or Instagram etc. Each event memory contains at least a place on a map, time, and information. DIITU Inc was founded in 2013 and DIITU app was officially launched in May 2014, which is now available on iOS and Android OS. DIITU co-founders each has more than ten years experience in mobile Internet service development, brand marketing, and market communication.