Comment on Virtual is More Real to the Automotive Industry in China by Snowy

['Guest Editor', 'More Guest Editor', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar'] Comments for TechNode 2014-07-04 00:00:00

The automotive industry experiences virtual commerce in China like no where else in the world. And for the first time, the automotive industry leverages crowdfunding with sinofrench car maker DS, who launched its own “DS OrdersBao”. Our objective was to drive DS 5LS online sales in a new and breakthrough way, while illustrating DS brand values: progressive, distinctive and audacious. III- From March 28 to June 30, a 3 month DS 5LS Commercial launch “1 Yuan Premium DS Crowdfunding“. 2500 DS 5LS were sold across China in 3 monthsThe crowdfunding campaign united, as of June 30, 15 850 fundraisers and 250,000 supporters.