Seeing as Misfit’s most popular product is its wearable fitness tracker, the Misfit Shine, it was certainly a little surprising when Vu declared that many wearables on the market right are not compelling enough. “What items would you turn around for, if you are on your way to work and realize that you forgot them?” Vu asked. Pinned to the lapel of Vu’s jacket was the Misfit Shine, a sleek, matte, metallic disc that is discreet and tracks the number of steps taken, calories, distance covered and sleep patterns. The stylish Misfit Shine can be worn as an accessory, such as a necklace, or with a strap around the wrist, allowing it to resemble a watch. The Indiegogo campaign received overwhelming response, raising $846,000 at the end of the campaign, far surpassing their target of $100,000.