You enter a brick-and-mortar store and you see a watch you really fancy but not sure if you should buy it as it is a tad pricey. SnapDeal is an app that allows you to check it instantly. The features of Snapdeal allows for an Online-to-Offline (O2O) business model to work. The visual search technology is able to drive offline audiences to online and create smooth shopping experiences. The start-up behind Snapdeal, Viscovery, also hopes to work with businesses to integrate visual search technology into their own applications and utilize it for various purposes such as e-commerce, digital marketing, publishing or exhibition.