Chunyu Tianxia, a Beijing-based medical app developer launched its first vertical B2C healthcare product the “Chunyu Pediatrician”. Aimed at young parents and those inexperienced parents-to-be, the offerings include baby-care medical services and personalized shopping features. The second point is “Online Doctors” which guarantees that users’ questions coming from mobile devices will be answered by doctors within a very short time. “Staff that helps” is a customized function, which is able to recommend users personalized weekly collection of baby-care products based on the data of baby’s profiles. Chunyu Doctor, the first app rolled out by Chunyu Tianxia last year now has over 10m users.