Comment on BesTV Invests US$100M in Digital Marketing Company adSage by BesTV Invests US$100M in Digital Marketing Company adSage | Kungpao.tv

['Emma Lee', 'More Emma Lee', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar'] Comments for TechNode 2014-08-21 00:00:00

Chinese online media company BesTV (SH:600637) invested nearly US$100 million in mobile digital marketing company adSage for a 51% stake in the company with CICC and CVCapital as financial advisers, respectively. Together with this deal, BesTV planned to establish a digital marketing platform for IPTV, OTT, Internet, mobile Internet and outdoor ads. Cooperation with adSage may help the online media company to boost its content commercialization drive. The market size of Chinese digital marketing industry increased 46.1% YOY to 110 billion yuan in 2013, according to data released by the company. This figure is expected to hit 286.2 billion yuan by 2017, rising at a compound annual growth rate of 28.69% from 2013 to 2017.image credit: BesTV