Youku-Tudou, one of the biggest online video streaming services in China, just launched Individual Channels. The platform has been open to user-generated videos and announced a revenue-sharing plan in June of last year. After a round of consolidation, including Youku’s merging Tudou, a handful of online video services stood out. A majority of video content on different sites are the same. The Individual Channels program may be able to attract good content producers that will bring meaningful revenues for Youku.