JD.com, a leading Chinese online retailer that Tencent has a stake in, released JD Mobile QQ Shopping, a level one access point channel on Mobile QQ, Tencent’s flagship IM tool which boasts over 490 million active users. Although Tencent has already added a JD shopping channel to Mobile QQ earlier this year, the channel launched backed then is only a sub-channel in Mobile QQ’s QQ Wallet interface. And a level one shopping channel will help users to find JD’s shopping channel more easily, and therefore, bring more traffic. According to industry insiders, this service will help JD to capitalize on the huge user base of Mobile QQ and bring more mobile users to the e-commerce platform. More importantly, Mobile QQ has a high penetration rate that go beyond first- and second-tier cities to third-, even sixth-tier cities.