What expat entrepreneurs need to know about China before making the leap to launch in the Middle KingdomChinese users are totally different from Western users. If you’re a tech startup targeting businesses, don’t assume that there is a process or a budget for purchasing or using outside software. Yeehaw, it’s the year of the donkey every year in China startup land. If you’re meeting with investors everyone in the room knows why they’re there; there’s no need to go there until you’re asked. Despite the doom and gloom above, there is enormous potential upside to entering the China startup scene, and we know the world’s entrepreneurs think so too.