Female entrepreneur Jing Zhou has founded elemoon, a startup that aims to produce “fashionable wearable tech”, allowing the wearer to express their unique style. Not the other way around.’” said Jing Zhou, founder of elemoon on the inspiration to create the smart bangle. “I think wearable tech will continue to be integrated in people’s lives and play a much, much bigger role. The possibilities are infinite,” she said, before adding that she thinks fitness wearables are indeed over-saturated. In addition, the crowdfunding platform also offered elemoon access to its backend statistics, and also offered to lop off 20% of its transaction fees, among a whole host of other benefits.