Helijia is a startup that provides on-demand manicure service. The LBS app lets you browse manicurists by distanceLike other on-demand services of the day, Helijia comes with an app that allows you to make appointments. Compared to traditional manicure, Helijia is able to charge a lower price since it does away the fixed costs of running a store, according to my on-demand manicurist. The waiter gave me a flyer advertising the manicure startup. It also added on-demand air purification for car to its app – also a service “done by hand.” We might see Helijia slowly adding more on-demand services to claim a slice of the O2O cake.