After landing in Shanghai for a trial period started last August, the U.S. car rental service Uber is officially launched in Shanghai today. To localize their service for Chinese market, Uber released a new Chinese name “优步” (a great step forward in Chinese). This means that Uber users can pay via one of China’s most popular third-party payment systems in RMB. As a car-booking service platform which does not run car companies itself, Uber cooperates with licensed Chinese car rental services and shares revenues with them. Uber now provides services in three Chinese cities of Shanghai, Guangzhou and Shenzhen, while the latter two cities are still in trial periods.