China’s most popular taxi calling apps Didi and Kuaidi have announced officially on May 16th and 17th respectively, that they will stop the payment subsidies program for passengers. This signals the first break between the two top taxi apps on their ongoing multi-billion cash burning battle to attract popularity since December last year. The subsidy offered by Didi and Kuaidi have once gone as high as RMB 20 yuan (US$3.20) per order. If the reason to use the taxi apps was for monetary incentive, now with the subsidy being withdrawn, people will expect a well rounded and better customer service. Since the withdrawing, The taxi calling app market has witnessed a sharp drop on daily order volume.