Comment on Online B2C Beauty Sales to Surpass C2C in Three Years: L2 Report by O2O Beauty Platform Beauty Plus Raises Fresh Angel Investment - TechNode

['Tracey Xiang', 'More Tracey Xiang', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar'] Comments for TechNode 2014-04-25 00:00:00

Offline beauty sales have declined since 2007 while online retail has soared. C2C accounted for 60% of the online beauty sales in 2013, but L2 estimates that B2C will surpass C2C in 2017. Several B2C beauty retail sites have grown pretty large. Tiantian, starting as a traditional offline retailer over a decade ago and shifting to online in 2007, is regarded the third largest online beauty retailer in China. JD.com, one of the largest online retailers and e-commerce marketplaces in China, decided to make more effort in the category of beauty products from early this year.