Rackspace is moving towards a managed cloud approach this year, helping companies to manage their cloud rather than only providing infrastructure services. According to Ajit, Rackspace differentiates itself from other services in offering hybrid cloud services of public cloud, private cloud, dedicated cloud, and most importantly, it combines the three. In China, a lot of the cloud usage are still private cloud, Singapore is more dominated by public cloud. It is a combination of public cloud and dedicated cloud in India, while the U.S. and U.K. still have very strong public cloud role. This is especially important for e-commerce companies, as traffic most likely peaks during the holidays or has seasonal spurts.