It’s hard to say whether Xiami is a successful music service. Before Alibaba years, Wang Hao, CEO of Xiami, had his own band back in college and started helping promote underground bands in Hangzhou where both Alibaba and Xiami are based. He knew well how hard musicians’ life became in times when Baidu MP3, the notorious pirated music download source, prevailed. QQ Music, Tencent’s digital music service, rolled out premium subscription service, 10 yuan per month for downloading a certain number of songs and other premium services, in 2006. The much-hated Baidu also launched a legitimate music service, Baidu Music, last year for users to stream and download music for free.