Etaoshi, an online food ordering and delivery platform, has received nearly $10 million of Series A funding led by Highland Capital Partners and followed by several domestic VCs, disclosed Zhang Yang, founder of the company (source in Chinese). The capital will be used to expand businesses in other first- and second-tier cities beyond its home turf in Beijing, Zhang added. 2C as Consumer Online Food Ordering ServiceIn Beijing, nearly 3,000 restaurants under around 600 brands are settled in Etaoshi. In addition to commissions from both 2B and 2C business, Etaoshi also charges for system services from 2B customers. Similar companies are food delivery service Daojia and online food ordering site Ele.me, which just announced $25 million of Series C funding led by Sequoia China.