Yuebao, launched in mid-2013, is a mutual fund tailored to Alipay users. 43.03 million Alipay users adopted it in half a year since its launch. But in 2013 it was obvious that people placed high hopes on Internet-based financial services, seeing them to materially change the financial market in China. Baidu, Sina and Netease, by partnering with mutual fund companies, now are selling a variety of mutual funds on their platforms. 17 mutual fund companies (THFund isn’t included) set up Taobao stores on November 1st, 2013.