Comment on Online Food Ordering Service Ele.me Raised $25 million in Series C Led by Sequoia China by Food Delivery Service Daojia Raises US$50M of Series D Financing Led by JD - TechNode

['Tracey Xiang', 'More Tracey Xiang', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar'] Comments for TechNode 2013-11-27 00:00:00

Chinese online food ordering site Ele.me announced that it has raised $25 million in Series C funding, led by Sequoia China and joined by existing investors GSR Ventures and Matrix Partners China. Eleme — “are you hungry” in Chinese — was founded in 2008 and based in Shanghai. In 2012 the total sales through Ele.me was 600 million yuan (a little less than $100 mn), out of which the fees the company received was about 10 million yuan (about $16 mn), Eleme told ForbesChina earlier this year (in Chinese). The company charged restaurants 8% of the total sales in early days but later on started charging a fixed fee which is more acceptable with merchants. Ele.me raised Series A from GSR Ventures in early 2011 and Series B from GSR and Matrix Partners China in early 2013.