Qihoo 360 itself has proven the theory. Instead, users visit an app stores more and apps like 360 Mobile Assistant are able to push apps or other content through notifications. Sungy introduced Qihoo 360 as an investor before it went public last year. But of course the major reason is the above-mentioned theory on the Android launcher as a new entry point. The Go Launcher series by Sungy Mobile had had 364 million installs, with 70% from outside China, as of the end of 2013.