When personal computers were not widely available with Chinese households that many had to visit Internet cafes, the Chinese cafe operators and third-party service providers created some interesting revenue steams. Shanda came up with the idea of selling points used for in-game purchases at Internet cafes, and developed a system for selling points online. It was said that back then a considerable traffic of Baidu’s was from Internet cafes. —As personal computer ownership in China has grown dramatically in the past decade or so, a majority of Chinese Internet users don’t have to visit Internet cafes for chatting or shopping anymore. Wang Yu Wang Ka (WYWK), a Chinese Internet cafe chain that started operations in 1998, launched “version 4.0” recently.