D’Addario announces the launch of the Players Choice Custom String Shop, a new online tool that lets players design their own string sets, all backed by D’Addario’s long-standing quality and craftsmanship. Available exclusively on daddario.com, the platform allows players to select their instrument of choice and then choose from the most popular gauges and alloys across electric and acoustic guitar strings. Custom sets can be saved to a Players Circle profile for fast reorders, and every purchase you make in the Custom String Shop earns Players Circle rewards points. From the Visionary Behind D’Addario “Musicians looking for their ‘perfect string set’ need an intuitive way to experiment on screen and find the perfect combination of gauges and alloys to satisfy their requirements,” said legendary founder Jim D’Addario. “We created the Players Choice Custom String Shop to satisfy everyone’s customization needs.”