Comment on BesTV To Launch JV With Microsoft, Bringing Domestic Game Consoles To Foreseeable Future by Xbox One Finally Hits Shelves in China - TechNode

['Emma Lee', 'More Emma Lee', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar'] Comments for TechNode 2013-09-24 00:00:00

Shanghai-based media service BesTV New Media (SH: 600637) and Microsoft Corp announced Sept. 23 that they planned to co-launch a joint venture by investing $79 million. The joint venture, which will locate at Shanghai Free Trade Zone, is principally engaged in design, distribution and sales of game and related home entertainment devices. To develop the new product, Microsoft will provide Xbox related technology and BesTV will offer OTT license and part of its video resources. Presently all game consoles, including Microsoft’s XBox and Sony’s PlayStation, are not allowed to be sold in Chinese market. Industry insiders interpret the tie-up between BesTV and Microsoft as a signal to lifting the ban and opening up of Chinese electronic gaming market.