Momo, the Chinese social app that announced 150 million registered users recently, is testing an advertising system for local merchants that is named Daodiantong (It means express for stores). The Momo system, according to the company, is able to calculate how many users an ad covers in a certain area and a certain period of time. The Dashboard of Momo Ad SystemThe whole process of placing ads can be done through the Momo app for merchants. Apart from ad impressions, merchants will also be able to interact with customers through the Momo app as each merchant will have a Momo account and profile. As Momo started as a location-based social app, enabling users to find and chat with users nearby, it’s a natural step for it to create location-based features for business.