Harvard Business School Professor, Noam Wasserman’s new book, ‘The Founder’s Dilemmas’ has studied the experiences of nearly ten thousand founders and performed in-depth case studies of founders like Evan Williams of Twitter and Tim Westergren of Pandora to show founders the key pitfalls of doing a start-up and give them advice to avoid them. The book covers the whole gamut of decisions a founder must make. Avoiding the early decisions that led to those tensions and failures is definitely high on – and often at the top of – the list. In founder equity splits, how much weighting should capital contribution play into how much a founder gets? —Noam’s book, ‘The Founder’s Dilemmas – Anticipating and avoiding the pitfalls that can sink a start-up’ is available on Amazon.com.