Alibaba starts to sell set-top-box Tmall Box today on its B2C e-commerce site Tmall. This is the first time for the Chinese Internet giant to commercialize private brand hardware, although it has released last year another set-top box Wasu Rainbow together with Wasu Media, one of the several state-authorized content providers. The product is priced at 299 yuan (around $48), while 10,000 Tmall credits will be distributed to each buyer, who can purchase 100 yuan worth of products on Tmall. Tmall Box has integrated the contents of Youku Tudou, iQiyi, Sohu Video, Xunlei, LeTV, PPTV and WASU, etc. According to the company, overall 530K sets of Tmall Box were given away to Tmall VIP members for public testing since the end of last year.