Zhaoniya, also known as Uyi Uyao, is a mobile app targeted to balance the demands of pharmacies and patients. Zhaoniya distributes orders placed by users to pharmacies within 2 miles of the user’s location. The monthly turnover of brick-and-mortar drug stores advanced around 10% after using this app, according to Chen Xiaofeng, founder of the company. Zhaoniya has established cooperation relationship with more than 600 drug stores in Shanghai, covering both individual and chain stores like For me, Deyi and Kaixinren. Chen aims to cover more than 2,000 Shanghai drug stores in next six months, achieving a coverage rate of 40%.