Three months after soft-launched service in its 100th city of Beijing, Uber introduced a new product to the city–People’s Uber, a no-profit ridesharing service. Using the same Uber app, riders can share a car by opening the app, connecting with the driver to confirm their destination, and jumping in. Since People’s Uber is a no-profit platform, drivers should not charge riders higher than their driving costs and Uber will give a reference price in the app when a ride finished. According to Uber Beijing representative Ben, for-profit ridesharing services are illegal under the laws prescribed by Beijing municipality. Such an on-demand ridesharing service seems to be quite a fit in Beijing, a city known for its scale and also troubled by rising emissions and severe road congestion.