Amazon has invested $20 million of funding in Shanghai-based online food vendor Yummy77. It is the first time for the U.S. e-commerce giant to invest in a Chinese company after entering Chinese market for ten years. Amazon launched online fresh food business Amazon Fresh in 2007 in the U.S. market. It is worth noting that Yummy77 is the B2C fresh food unit of TRUE, a listed subsidiary of Chia Tai Group. As one of the global pioneers in e-commerce industry, Amazon’s performance Chinese market is eclipsed by its Chinese peers.