Comment on From a Facebook Fanpage to a Funded Wearables Manufacturer: Taiwan Startup iFit by Taiwan, an Easier and Effective Entry Point into Asia - Platum

['Vallabh Rao', 'More Vallabh Rao', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar'] Comments for TechNode 2014-04-16 00:00:00

Taiwan based Alice Chen started a Facebook fanpage in 2012 to share tips from her personal experience losing weight and staying fit. iFit offeringsiFit has two offerings : content and fitness products. Sales revenue of fitness products for 2013 was about 2 million USD, and estimated revenue for 2014 is 3.3 millions USD. After researching the local Malaysian market, iFit believes that its home exercises products will be popular in the Malaysian market. iFit will also incorporate the element of gamification to encourage members to compete against each other to achieve their fitness goals and increase the ‘stickiness’ of the iFit community.