The online estate service will cooperate with the two partners across their business lines, including advertising, e-commerce, listing service, new home agency and consultancy. SouFun also planned to cooperate with the two companies to explore internet and real estate financing businesses. Vincent Mo, SouFun’s executive chairman, said “As the leading online platform in China’s huge real estate market, SouFun has been looking for the leading off-line players to work together for the industrial upgrade of China’s expanding new home and real estate market. Collaborating with World Union and Hopefluent will help SouFun, which provides online information regarding real estate development in China, to be more conversant with real estate transactions. World Union and Hopefluent, on the other hand will benefit from enhanced operations as these would integrate their operations with an online platform.