Shortly after leaving Douban, Yu realized that while the medium of presenting premium content was changing, there was no online product which could deliver high quality content curating capabilities. Enter Mono, a reading application, whose name is inspired by Monocle magazine that Yu loves. When reading articles on Mono, users can like, comment, and republish them. Instead of relying on data and user-generated content to find content, the editorial team also inspects and refines suggested articles. Mono’s goal is to bring excellent content to the fore and to create an excellent reading experience via users, content and the application.