APUS, an Android launcher by a Chinese team, claims they have gained 30 million installs, with 8 million daily active users, in two months since its launch. As the China mobile market has been dominated by a few Chinese players, including Qihoo, Baidu and Tencent, Chinese Android launchers have been eyeing overseas markets. Like on a web browser, a variety of ad placements or ways of marketing can be created on an Android launcher. The company managed to figure out a business model based on the Qihoo browsers most Chinese users have been using. The APUS launcher now is featuring two apps, named Battery Saver (our translation) and APUS Booster.