Comment on EasyChat, Jointly Launched by NetEase and China Telecom, Is More than A WeChat Clone by WeChat Finally Offering Free Voice Calls - TechNode

['Emma Lee', 'More Emma Lee', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar'] Comments for TechNode 2013-08-19 00:00:00

China Telecom (HK:00728) and NetEase (NASDAQ:NTES) jointly launched the long-awaited mobile messaging app, named EasyChat (Yixin in Chinese). China Telecom goes even farther as the feature must have impact on its existing revenue generators, text messages and calls. China Telecom and NetEase established EasyChat Technology, with the former controlling 73% of the company. In addition, EasyChat reportedly will provide free data service to e-surfing subscribers from Jan. 2014. In order to avoid competition, EasyChat will zero in on personal instant messenger market and Yiliao, a similar service offered by China Telecom, will focus on government and enterprise users.