The company has hired Chen Tong, editor-in-chief of Sina since 1998, to take charge of its digital content business and serve as vice president. When it comes to digital content, Xiaomi so far only owns a digital book publishing service, Duokan. Xiaomi Smart TV and set-top box stream online videos from authorized licensees, or indeed unauthorized online video services (tech-savvy users always finding work-arounds). Xunlei, in which Xiaomi has the biggest stake, also runs a video streaming service, and Xiaomi products have integrated its services. It’s unknown whether Xiaomi will establish a video streaming service or produce original content as LeTV does in the near future.