WeChat is moving another step forward in terms of openness with community by launching an API to connect mobile apps and their WeChat official accounts today. With this API, developers can added an entry point in their mobile apps to redirect the users to connected WeChat official accounts. Developers can bound their apps with any official account that is under their WeChat open platform accounts. In addition, developers can push news via their official accounts, a less bothering way to send information to the users as compared with pushing through mobile apps. The seamless connection between mobile apps and corresponding official accounts will also help WeChat to attract more users for its other services of payment, voice recognition and more.