The Estonian company has reached partnership with telecom operators in 80 countries to help app developers collect payments for one-click in-app purchases through carrier billing. The company agrees with many that, compared with bringing foreign apps to China, it may be easier to export Chinese apps to foreign language markets, especially developing markets. At present Chinese apps, big or small, are very willing to test the water of overseas markets. Today it launched a program, Fortumo Expand, trying to have more Chinese developers on board. Fortumo thinks advantages it has can bring Chinese apps to fast-growing developing markets like Latin America they otherwise need to spend much time and money to reach.