The burgeoning startup announced a strategic partnership with Youku Todou, one of China’s largest internet companies. Xiaomi’s founder, chairman and CEO Lei Jun named this partnership as the inaugural project for Chen Tong, VP of content investment and content operation. Chen joined Xiaomi last week having previously served as Sina’s editor-in-chief and Executive Vice President, and is spearheading Xiaomi’s efforts in video content with Wang Chuan, a Xiaomi co-founder and VP. Online video is obviously a crucial sector in this model. But following the creation of the partnership, content from Youku is expected to be available on Xiaomi’s smart set-top boxes, TVs, phones, and tablets.