Chinese tech companies have been implementing a similar strategy targeting at Chinese families through smart WiFi routers. An accompanying mobile app, Meituan WiFi, has been launched for consumers to connect to the Internet wherever Meituan solution is available. Focus Media, a veteran in digital marketing in China market, began adding WiFi solution to the LCD advertising screens in buildings the company had been operating in mid-2013. Xiaomi, the rising star in smart device and mobile service, has invested in WiWide, a business WiFi solution provider that was founded as early as in 2007. Besides WiTown and WiWide, there are a few similar WiFi solution providers in China, such as JooMe, WifiSong and Shanlink.