Face++, a face recognition technology provider, announced that it netted US$22 million of Series B funding at a valuation of over US$100 million from a consortium led by Qiming Ventures and Series A investor Innovation Works. Formed in 2012 by three Tsinghua University alumni, Face++ is a cloud-based face recognition technology company which helps developers and companies to embed advanced face detection, analysis and recognition, and large-scale search techs in their apps and websites. The Beijing-based startup plans to accelerate the commercial application of its face recognition technology with the new funding, mainly from two perspectives. 1) Application in Financial Services: Financial institutions that integrate facial biometrics data to their systems can improve users’ financial security when they access their private accounts. 2) Camera data + IFTTT model: Combining camera data with the flexible If This Then That (IFTTT) service will allow customers to trigger pre-defined functions when the camera captures the facial information of clients.