China is seeing a rise in social, review-based cosmetic surgery apps. In contrast with their regional neighbour South Korea, cosmetic surgery in China is still widely perceived as a fringe indulgence. Sensationalist reports of collapsed facial surgeries often circle on Sina Weibo, and cosmetic app developers themselves have admitted the industry is hazardous. Notable new player, app Zhen Youmei (“Very Beautiful”), made its market entry in January this year. Like Zhen Youmei, developers say that patient safety is the app’s primary concern.