Comment on Chinese Online Retailer JD.com Files for US IPO to Raise up to $1.5 billion by Francis Leung: The Father of Red Chips as an Angel Investor - TechNode

['Tracey Xiang', 'More Tracey Xiang', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar'] Comments for TechNode 2014-01-30 00:00:00

JD.com Inc. (formerly 360Buy), one of the largest online retailers in China, filed with SEC for IPO to raise up to $1.5 billion in the U.S.. The company started as an online retailer in 2004 and then introduced third-party retailers to its platform in October 2010. It’s business model, selling goods directly to users and take commissions from third-party retailers, is different from that of Alibaba’s Taobao & Tmall whose major revenue sources are search marketing and other advertising offerings. The gross merchandise volume (GMV) on JD platform were RMB32.7 billion and RMB73.3 billion in 2011 and 2012, respectively. The GMV is RMB86.4 billion (US$14.1 billion) in the first nine months of 2013.