Screenshots of WokamonWith the aim to get people excited about exercising, Wokamon (short for Walking Monsters) sets to gamify the exercising process by combining a GPS-enabled pedometer with a virtual pet. “The virtual pet seemed like a great way of visualizing and giving virtual life to your real-world activity,” says Mars Zhu, co-founder of Noodum. Additionally, the app is opened up to users’ current fitness tracking hardware in a bid to lower the entry thresholds. The company planned to monetize the services from paid characters, virtual currencies and tools, as well as derivative products like T-shits and toys. The other co-founder Hazim Abdul Hamid, a talented Australian designer and illustrator, is in charge of designs for app characters, backgrounds and interface.