Ganji.com, one of the largest classified ads sites in China, has launched a used car trading platform named Ganji Haoche (“Ganji Good Car”) to deepen its foray into the O2O (online-to-offline) industry. Yang Haoyong, Ganji’s CEO, explained that the service adopts a C2C rather than the B2C model commonly used by domestic second-hand car trading platforms. He added that this model will directly link car sellers and buyers, thus cutting unnecessary costs from middle-men and used car dealers. The company claimed that car sellers on the platform will receive around 8-10% higher than current market prices, while buyers will pay 5-7% less. Around 370 used cars are listed on the platform as of present with a daily increase of 20 to 30 vehicles, according to the company.