YY (NASDAQ:YY) launched an online dating service less than a year ago. YY, singers, and owners of show rooms on the platform split the revenues generated from virtual gifts users buy to encourage performers. Each dating room has an owner who can hire hosts to organize dating events. YY Dating RoomIn China dating is one of the most profitable online businesses, especially on mobile. Dating participants can buy and send virtual gifts to other participants or even the room hosts.