App Annie was launched as a free service in 2010, and the company was founded in 2011 by Bertrand Schmitt. App Annie has recently raised 15 million USD with Sequoia Capital as lead investor, for a total of 22 million USD raised as a total since the start. In this interview, App Annie’s CEO is talking about the start of App Annie and his previous experiences in other companies and what can increase your chances of success at the very beginning of a start-up. Q: Ok, so it was the second startup you have launched, App Annie? Q: I went through your experience and before App Annie, you worked on the analytics of apps, right?