There are no shortage of smart wearables on wrists, whether they are smartwatches with diversified features comparable to smart phones or fitness tracking smart wristbands for monitoring vital signs like blood pressures, heart beats, etc. LISA is a smart wristband targets at a special group of users–pregnant women, rather than a more general tech-savvy consumer crowd. LISA also features step-counter function like most of the other smart wristbands do. The startup has launched a crowdfunding campaign on Taobao Crowdfunding together with innovative hardware incubator Taihuoniao. LISA is not the only hardware startup sets to attract pregnant women.